Sustainability: What is required to stop global warming and other negative consequences of industrialization?
The need for businesses and governments to be sustainable enterprises is one of the most talked-about subjects in the media today. According to the Environmental Protection Agency (EPA): "Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations" ("What is sustainability," EPA, 2012). For most of us, we pat ourselves on the back for our sustainable efforts when we engage in relatively simple, low-stress actions such as recycling and buying green products. This demands little 'cost' of us, other than time. However, advocates of the Deep Ecology movement and other radical environmental groups believe that only if we radically change our view of what progress means as a species can we create a truly sustainable way of living. These changes would mean uncomfortable shifts in the way we live, and may limit our freedoms in ways many might consider unacceptable. The current evidence regarding the damage global warming is doing to our planet suggests that the paradigm offered by conventional environmentalism does not go far enough.
"In 1973, Norwegian philosopher and mountaineer Arne Naess introduced the phrase 'deep ecology' to environmental literature" (Drengson 2012). Naess developed his concept of 'deep ecology' as a contrast with mainstream environmentalism, which he called 'shallow ecology' (Drengson 2012). "The word 'deep' in part referred to the level of questioning of our purposes and values when arguing in environmental conflicts...The short-term, shallow approach stops before the ultimate level of fundamental change, often promoting technological fixes (e.g. recycling, increased automotive efficiency, export-driven monocultural organic agriculture) based on the same consumption-oriented values and methods of the industrial economy. The long-range deep approach involves redesigning our whole systems based on values and methods that truly preserve the ecological and cultural diversity of natural systems" (Drengson 2012). Recycling a can of Coca-Cola, given that Coca-Cola is a company which still has a tremendous carbon footprint in terms of the fossil fuels it uses to produce and transport its product, and disrupts traditional ways of consuming food, does little to truly improve the environment. It makes the consumer feel good, little else.
Some of Naess' most radical notions involve slowing down progress, rather than speeding it up, to facilitate the conservation of resources. One of the platforms of the Deep Ecology movement today states that the movement is founded upon "appreciating life quality (dwelling in situations of inherent worth) rather than adhering to an increasingly higher standard of living. There will be a profound awareness of the difference between big and great" (Naess & Sessions 2012). This means that some developing nations will have to forego the comforts of industrialization and developed world nations must have to give up some of their most basic comforts. We may need to travel less, not simply use hybrid cars. We may need to eat less meat, not simply switch to organic produce.
What is perhaps most radical about movements such as Deep Ecology is that these forms of environmentalism do not place improving and sustaining human life at their center, but rather the life of the planet. It deemphasizes the much-touted capitalist solution, which stresses that market pressures and industry-generated technological reforms can improve the planet: "excitement over increasingly green business practices is likewise misplaced; companies will do what they need to do to increase their profits and when the cost is modest to improve their images" (Saunders & Turekian 2007). But companies will not put their bottom lines at risk and displease consumers. Consumers, left to their own devices, place cost and personal comforts above 'greenness' when evaluating purchases. When gas prices go up, sales of hybrids may increase, but demand for SUVs is still strong. "In 2008, when gas prices first reached $4 a gallon, Americans could not trade in their hulking trucks and SUVs fast enough...today, in spite of high gas prices and low fuel economy ratings, big SUVs are no longer...
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